Around 90% of web pages are getting zero online organic traffic from Google. This signals a massive issue with SEO, which is one of the most important organic digital marketing methods we have. If you own a small business, you need search engine optimization to boost your web traffic, as well as the quality and quantity of leads you’ll get from it.
Today, we’re going to give you a quick guide by telling you some of the SEO trends to keep an eye out for in 2023. The key to unlocking SEO is staying ahead of the curve, so keep reading and you’ll know how to use SEO to help your business in the long term.
1. High-Value Content
Gone are the days when you’d pump out content on your blog, YouTube stream, or social media feed just for the sake of SEO. Google is placing a greater value on the customer experience, which means that you’ll need to create high-value content for your visitors.
Long-form blog posts that get into the nitty-gritty of a subject are a must. These are important for keeping users on your landing pages, but also for establishing your authority. Video content is important as well since nearly 80% of consumers would rather watch a video for information than read a piece of content.
2. A Local Focus
Local SEO isn’t anything new, but it’s something that every small business should be paying attention to in its digital marketing efforts. Emphasizing your local listings, creating content with a local theme, and building a strong set of backlinks are all hallmarks of local SEO.
It’s always good to look at what your competitors are doing. Use a backlink checker website to see how you’re being discussed versus the competition, and stay active on social media to boost local SEO.
3. Mobile Design
If your business site is going to thrive in 2023, then you need to make sure it’s effective on multiple devices. The seesaw of web traffic has tipped irreversibly to the side of mobile, so if you’re not prioritizing mobile design, you’re already behind the 8-ball.
4. Predictive Search
Again, Google’s priorities are the convenience of searchers, which is why predictive search is a massive SEO trend. This involves anticipating the searcher’s needs and making suggestions based on what they type into the search bar.
You can use this on your website to make the user experience much better. There are various tools available that help you implement it, so it’s just a matter of finding the right one for you.
The role that the best ai content generator tool is going to play in SEO could have its own article. For businesses, it’s about figuring out how to use Google’s machine learning and algorithms to your advantage.
What you need to be aware of is that Google’s algorithm is paying attention to the content on your site as well as how users engage with it. The best way to ensure that users aren’t pogo-sticking (visiting your page, then going back to the SERP) is to give them reasons to stay with great content, easy navigation, and good page speed.
Staying On Top of SEO Trends
The issue with SEO trends is that they’re always changing. If you’re going to stay on top of it, the best thing to do is to hire an SEO company to help. SEO services have their ear to the ground on the latest and greatest SEO trends, so you can sit back and focus on running your business.
To learn more about Sydney SEO agencies be sure to check out EngineRoom.