Gone are the days when in-your-face advertising, with no hint of subtlety, worked wonders on the audience. The Internet has changed, and so have the avenues of online advertisement. Subtlety has become the key factor behind the success of native paid advertising. Marketers are increasingly looking for new ways to attract and engage with consumers without disturbing their online experience.
The best way to promote content without making it look like advertising is to use good native advertising. The online space is filled today with native ads and is a popular way to increase brand awareness and visibility.
What is Native Digital Advertising?
In contrast to typical social media advertisements, native advertising is a little different. Sponsored content is designed to blend in subtly with the aesthetics and style of the platform or website where it is published. The ads do not look or read like ads and do not stand out as regular advertisements we see on social media and the Internet.
At first glance, this content won’t look like ads and seems like another creative post on the website. The ads are usually placed between regular articles and posts to mimic their look and feel.
Native advertising follows a standard pattern comprising an appealing headline and simple and easy-to-understand content. And a clearly defined call-to-action at the end. The content must not be just a promotional page for a product, service, or company but must also be informative. Such paid content can be treated as an independent article bringing value and information to the client rather than looking like a blatant advertisement.
Digital advertising companies subtly combine advertorial content with generic information to strike the perfect balance between staying informative and promoting the product simultaneously. This gives them an upper hand in gaining the trust of the customer.
For instance, you have a preference for a specific content website. You connect with this brand and love the way they present the content. So, the trust and value you put on the normal articles, you tend to do the same with the native ads published on this platform.
This increases the conversion rate, generates more clicks, and pushes the consumer to take favorable actions. This is why native ads have gained unprecedented popularity worldwide, with most brands trying to use this advertisement format for their products and services.
Why Does Native Advertising Work in The Current Scenario?
With native ads, it is easy to scale your campaign budget. Suppose your ad campaign works out, and you plan to take it to the next level by increasing the budget. With social media advertising, getting the right ad slots might take a lot of work. However, native advertising makes it very easy to scale your budget up or down anytime during the campaign.
Unlike social media advertising, the native ads landscape is widespread since you can advertise “all over the Internet.” You do not have to stay confined to a particular platform to run the ads.
Moreover, the costs of native ads are comparatively much lower than typical display ads that run on Google and Facebook due to the high clickthrough rate. It also helps the company scale the budget and reduces overall ad costs.
Ad fatigue is most likely the key reason for the success of native digital advertising over social media ads. In online advertising, ad fatigue is quite common among brands operating on a big budget and launching strong marketing campaigns. People get bored quickly seeing the same video on YouTube and banner ads on social media. Native advertising attracts consumers to engage with the brand through the content without making them realize that they are reading a paid post.
Let’s see some more reasons why digital advertising companies prefer native ads over standard ad formats these days.
Reasons Why Native Ads Work With All Audience Groups:
People Connect More With Organic Content:
Customers have grown wary of direct ads like display and banner ads. This is why they prefer to research services and products themselves. Therefore, customers are likelier to spend time on organic content than viewing or connecting with ads.
A native advertisement takes shape and form of organic content. It not only educates the consumers but also promotes products and services in a subtle manner. A study found that 32 percent of potential customers see native ads as more informative than direct or traditional ads.
How often have you gotten annoyed when ads suddenly popped up between an ongoing video on YouTube?
Pop ads between games?
Interruptive ads placed between Facebook videos?
None of us like in-your-face-ads that no one asked for. It not only interrupts the flow but also disrupts the viewing experience. Native ads are much more subtle than intrusive direct ads and tend to connect with the audience to convert them into potential customers. Since these native paid ads are integrated skillfully between organic content, they are less intrusive.
The Growing Potential of Native Digital Advertising:
Native ads are an excellent opportunity to steadily grow your advertising campaign at low costs rather than spending big bucks on social media platforms. With native ads, you can run the campaign more independently.
So, what are you waiting for? Consult a digital advertising company and start creating an extraordinary ad campaign.